lululab (CEO Choe Yong-joon), a member of the Born-to-Global Center (Center Director Kim Jong-gap), has entered the Middle East beauty market.

lululab announced on the 23rd that it has opened an artificial intelligence beauty store at Dubai Mall, the world's largest shopping mall in Dubai, the United Arab Emirates. 

The launch, in the form of a pop-up store, runs until June 5. Dubai Mall is a super-large shopping mall with a size of about 1 million m2, 

with more than 100 million people visiting annually, and has 1,200 stores.

 

The artificial intelligence beauty store consists of a total of three stages. When customers analyze their own skin, they recommend products according to individual skin. 

Afterwards, discount coupons are provided along with reports of skin analysis results on mobile. Customers can accurately analyze their skin condition 

with a single selfie without having to go around to find the right cosmetics for them, and purchase suitable products with discounts.

Choe Yong-joon, CEO of lululab, said, "The artificial intelligence beauty store is providing opportunities for many tourists around the world to experience innovative shopping firsthand," 

adding, "We plan to provide opportunities for consumers to experience the benefits of artificial intelligence and big data technology in the future."

Meanwhile, the Born-to-Global Center, which supported lululab's global expansion, is an affiliated organization of the Ministry of Science and ICT. 

In order to support startups' global expansion, it provides promising technology companies, globally oriented education and training, overseas expansion bridge roles, 

overseas sustainability consulting, and occupancy spaces. In particular, internal experts primarily diagnose laws, patents, accounting, marketing, 

and attracting investment necessary for overseas expansion and provide one-stop services that secondarily link to external private institutions. Under the opening in September 2013, t

he amount linked to attracting investment to supporting companies reached 359.38 billion won until December last year, with a total of 9,781 consulting cases. 

It achieved 69 overseas corporate establishments, 414 overseas business contracts and alliances, and 642 overseas patents and trademark applications.

[Bridgeeconomy 2019.04.24 - lululab Launches Artificial Intelligence Beauty Store in Dubai Mall]